[Project 01]
A social data platform that transforms data collection into a collaborative, privacy-safe experience.
Seeds
[Category]
​​UX Design
[My Role]
​​UX Designer
Researcher
Prototyper
[Platform]
Mobile
[Timeline]
10/2022 - 01/2023
[Problem Statement]
Small businesses and social science researchers struggle to gather reliable data. Existing tools lack flexibility and security, resulting in low participation rates and inconsistent data quality.
[Project Overview]
I designed an open Q&A platform with customizable, privacy-focused features to promote safe data contribution — resulting in :
-
higher participation through anonymous input
-
faster analysis with flexible visualizations
-
fewer harmful interactions via keyword filtering.
Context
"Academic teams and small businesses struggling with low-quality, poorly targeted survey data."
Response rates of survey are often below 20%.
Poor targeting results in up to 50% of responses being irrelevant to research goals.
88.2% of people had seen or experienced offensive comments online.
Goal
To empower small businesses and academic teams to collect, share, and analyze high-quality data.
Seeds.
The Solution.
[feature_#1]
Survey Creator
Single or multi-question. Customizable. Flexible limits. Smart notifications.
[feature_#2]
Privacy Protected Collection
Everyone collects. Everyone participates.
Stay anonymous. Inspire reliable responses.
[feature_#3]
Visualization Generator
From attributes to insights. Instantly generated. Effortlessly customized.
[feature_#4]
Discover & Share
Browse recommendations or follow topics. Switch between articles and collections.
Gain insights. Drive impact.
Research Process.
Primary user research ↦ Market Research ↦ Persona
3 interviews, 1 survey (n=17)
exploring data collection and self-expression online.
88.2%
Exposure to hostility
Most participants had encountered or witnessed offensive comments on social platforms.
64.7%
Value meaningful recognition
Users preferred constructive feedback and visible impact over likes or followers.
35.3%
Low engagement visibility
Many felt their posts quickly disappeared without acknowledgment.
Competitor Analysis
Persona
Design Process.
User flows ↦ Sketches ↦ Hi-fi
Mind Map
