Focus Area

Learning Design

Timeline

12 weeks

2024

Role

Learning Designer

Platform

In-class learning curriculum

Deliverable

Curriculum design, lesson plans, collaborative art activity guidelines

+32%

+35%

+26%

realistic image understanding

realistic image understanding

harmful content detection

harmful content detection

peer support growth

peer support growth

Building Confidence in the Digital World

Build confidence and supportive peer relationships through critical, collaborative learning.

Problem Space

The NIH has reported that young girls are experiencing declining levels of self-confidence, with social media exposure identified as a major contributing factor.

Our analysis examines which specific online interactions and use cases create the greatest emotional distress for tween girls.

Target Audience

We focus on girls ages 8–12 who actively engage in digital peer interactions (messaging, group chats, early social media) and are beginning to form identity, self-image, and peer-belonging expectations.

Learning Objectives / Goals
  1. Increase awareness of how digital images influence self-perception.

  2. Strengthen peer-to-peer communication and supportive interaction.

  3. Build emotional resilience in response to social-media comparison.

  4. Promote comfort and preference for real-world, authentic images.

Research

In order to know more about our audience, we carried out a structured learning design review that included needs analysis, learner analysis, task analysis, and Bloom aligned goal mapping.

We supplemented this with four stakeholder interviews across parenting professionals, instructors, and tween learners. These conversations revealed consistent emotional and social challenges related to digital comparison, peer dynamics, and media interpretation.

Learning Design Methodology

Guided by the logic of ADDIE and Backward Design, we clarified what learners needed to understand and practice before shaping any instructional approach.

These frameworks helped us interpret key findings such as the strong influence of peer comparison, the emotional sensitivity of tween learners, and their preference for collaborative and hands on activities that create a sense of safety and connection.

Interview / Survey

Interviews with girls, parents, and SMEs revealed strong peer-comparison tendencies, pressure to present perfection online, and difficulty interpreting digital images realistically. Girls preferred collaborative, creative activities over lecture-based lessons and responded best to peer-supported environments.

Social media has changed the dynamics of user-to-influencer interactions, with influencers often setting unrealistic standards that girls feel pressured to meet.
Lisa Hinkelman
Lisa Hinkelman
Founder and CEO of ROX
This is the age when girls begin to listen and rely more on validation from their peers and their social lives are ballooning in importance.
Melanie Domen
Melanie Domen
Parenting Coach
The biggest issue will be keeping them in line with peers, right now it is a matter of how many parents "cave" and let their kids have all access.
Lauren
Lauren
Parent of two girls aged 8 and 10
Trends also indicate that the more time girls spend on social media, the less they like their bodies and the less confident they feel.
Lisa Hinkelman
Lisa Hinkelman
Founder and CEO of ROX
Her daughters don’t use social media, but ask their parents to post for them—creating a feedback loop she worries encourages validation-seeking over being present.
Mendon
Mendon
Parent of two girls
One positive contribution was BeReal - it was a huge relief to see unfiltered images of the popular kids home alone too on Friday nights.
Melanie Domen
Melanie Domen
Parenting Coach
Something that helps them bolster their strengths, their value as humans, their gratitude and their passions.
Melanie Domen
Melanie Domen
Parenting Coach
Social media has changed the dynamics of user-to-influencer interactions, with influencers often setting unrealistic standards that girls feel pressured to meet.
Lisa Hinkelman
Lisa Hinkelman
Founder and CEO of ROX
This is the age when girls begin to listen and rely more on validation from their peers and their social lives are ballooning in importance.
Melanie Domen
Melanie Domen
Parenting Coach
The biggest issue will be keeping them in line with peers, right now it is a matter of how many parents "cave" and let their kids have all access.
Lauren
Lauren
Parent of two girls aged 8 and 10
Trends also indicate that the more time girls spend on social media, the less they like their bodies and the less confident they feel.
Lisa Hinkelman
Lisa Hinkelman
Founder and CEO of ROX
Her daughters don’t use social media, but ask their parents to post for them—creating a feedback loop she worries encourages validation-seeking over being present.
Mendon
Mendon
Parent of two girls
One positive contribution was BeReal - it was a huge relief to see unfiltered images of the popular kids home alone too on Friday nights.
Melanie Domen
Melanie Domen
Parenting Coach
Something that helps them bolster their strengths, their value as humans, their gratitude and their passions.
Melanie Domen
Melanie Domen
Parenting Coach
Social media has changed the dynamics of user-to-influencer interactions, with influencers often setting unrealistic standards that girls feel pressured to meet.
Lisa Hinkelman
Lisa Hinkelman
Founder and CEO of ROX
This is the age when girls begin to listen and rely more on validation from their peers and their social lives are ballooning in importance.
Melanie Domen
Melanie Domen
Parenting Coach
The biggest issue will be keeping them in line with peers, right now it is a matter of how many parents "cave" and let their kids have all access.
Lauren
Lauren
Parent of two girls aged 8 and 10
Trends also indicate that the more time girls spend on social media, the less they like their bodies and the less confident they feel.
Lisa Hinkelman
Lisa Hinkelman
Founder and CEO of ROX
Her daughters don’t use social media, but ask their parents to post for them—creating a feedback loop she worries encourages validation-seeking over being present.
Mendon
Mendon
Parent of two girls
One positive contribution was BeReal - it was a huge relief to see unfiltered images of the popular kids home alone too on Friday nights.
Melanie Domen
Melanie Domen
Parenting Coach
Something that helps them bolster their strengths, their value as humans, their gratitude and their passions.
Melanie Domen
Melanie Domen
Parenting Coach
Social media has changed the dynamics of user-to-influencer interactions, with influencers often setting unrealistic standards that girls feel pressured to meet.
Lisa Hinkelman
Lisa Hinkelman
Founder and CEO of ROX
This is the age when girls begin to listen and rely more on validation from their peers and their social lives are ballooning in importance.
Melanie Domen
Melanie Domen
Parenting Coach
The biggest issue will be keeping them in line with peers, right now it is a matter of how many parents "cave" and let their kids have all access.
Lauren
Lauren
Parent of two girls aged 8 and 10
Trends also indicate that the more time girls spend on social media, the less they like their bodies and the less confident they feel.
Lisa Hinkelman
Lisa Hinkelman
Founder and CEO of ROX
Her daughters don’t use social media, but ask their parents to post for them—creating a feedback loop she worries encourages validation-seeking over being present.
Mendon
Mendon
Parent of two girls
One positive contribution was BeReal - it was a huge relief to see unfiltered images of the popular kids home alone too on Friday nights.
Melanie Domen
Melanie Domen
Parenting Coach
Something that helps them bolster their strengths, their value as humans, their gratitude and their passions.
Melanie Domen
Melanie Domen
Parenting Coach
Social media has changed the dynamics of user-to-influencer interactions, with influencers often setting unrealistic standards that girls feel pressured to meet.
Lisa Hinkelman
Lisa Hinkelman
Founder and CEO of ROX
This is the age when girls begin to listen and rely more on validation from their peers and their social lives are ballooning in importance.
Melanie Domen
Melanie Domen
Parenting Coach
The biggest issue will be keeping them in line with peers, right now it is a matter of how many parents "cave" and let their kids have all access.
Lauren
Lauren
Parent of two girls aged 8 and 10
Trends also indicate that the more time girls spend on social media, the less they like their bodies and the less confident they feel.
Lisa Hinkelman
Lisa Hinkelman
Founder and CEO of ROX
Her daughters don’t use social media, but ask their parents to post for them—creating a feedback loop she worries encourages validation-seeking over being present.
Mendon
Mendon
Parent of two girls
One positive contribution was BeReal - it was a huge relief to see unfiltered images of the popular kids home alone too on Friday nights.
Melanie Domen
Melanie Domen
Parenting Coach
Something that helps them bolster their strengths, their value as humans, their gratitude and their passions.
Melanie Domen
Melanie Domen
Parenting Coach
Social media has changed the dynamics of user-to-influencer interactions, with influencers often setting unrealistic standards that girls feel pressured to meet.
Lisa Hinkelman
Lisa Hinkelman
Founder and CEO of ROX
This is the age when girls begin to listen and rely more on validation from their peers and their social lives are ballooning in importance.
Melanie Domen
Melanie Domen
Parenting Coach
The biggest issue will be keeping them in line with peers, right now it is a matter of how many parents "cave" and let their kids have all access.
Lauren
Lauren
Parent of two girls aged 8 and 10
Trends also indicate that the more time girls spend on social media, the less they like their bodies and the less confident they feel.
Lisa Hinkelman
Lisa Hinkelman
Founder and CEO of ROX
Her daughters don’t use social media, but ask their parents to post for them—creating a feedback loop she worries encourages validation-seeking over being present.
Mendon
Mendon
Parent of two girls
One positive contribution was BeReal - it was a huge relief to see unfiltered images of the popular kids home alone too on Friday nights.
Melanie Domen
Melanie Domen
Parenting Coach
Something that helps them bolster their strengths, their value as humans, their gratitude and their passions.
Melanie Domen
Melanie Domen
Parenting Coach

Solution

Our final design is a two-part learning experience that integrates direct instruction with collaborative art practice to build digital resilience.

Bi-Annual Lecture and Discussion

A short, SEL-focused seminar where students learn key concepts in digital citizenship, emotional triggers, and healthy self-image.


Peer Reflection Moments

Brief guided discussions that help students process concepts and practice supportive communication.

Monthly Collaborative Art Workshop

Hands-on sessions where students express digital experiences through collage and mixed media while exploring identity and resilience.

Each class contributes to a shared piece that symbolizes peer support and collective growth.

Design Rationale
Logic Model

Impact

We brought our design into a local school for a short usability check with a small group of learners. Although informal, the early results showed encouraging improvement.

+32%

Greater confidence in interpreting real world images

Tween girls demonstrated clearer understanding of real world images, rising from 38 percent to 70 percent in the interpretation activity.

+35%

Improved recognition of unsafe or misleading online material

Accuracy in identifying negative digital content improved from 45 percent to 80 percent after the session.

+26%

More consistent use of positive and collaborative peer responses

Observed encouragement and collaborative responses rising from 2.0/4 to 3.3/4.